Hi I’m Alan from The ABC Guys and while Denis is off on a speaking tour, I thought

I’d give you an overview of the ABC approach to financial success.

A stands for Attitude and I’ll explain the importance of that in just a moment. The

Behavior section is the second segment where we deal with the sorts of strategies

you want to use, and the pitfalls you want to avoid, in making financial gains. The

third segment, C, stands for Creativity and that’s about being an entrepreneur,

where you take your hobbies or passions and start to make money from them.

So why is your Attitude so important? A lot of people, deep down, don’t think they

can be successful whether it’s with money, or sports, or personal relationships. They

think that success is something that happens to other people and not to them. This

often has its roots in family history. Some people even think that they don’t deserve

to be successful. These limiting and self- sabotaging feelings are more common than

you might think and in the end, will all become self-fulfilling prophesies.

So, the first section of each of our books deals with this issue. We walk you through

various exercises to dig out these beliefs and change them.

Before we wrote our books we spoke with hundreds of self-made millionaires, and

the most common trait we found is that they are very positive; they know exactly

where they’re going and what they want to achieve. So, if you want to be successful,

you have to have a winning Attitude and know where it is you want to go.

Now, some people confuse this with another concept, which is that if you simply

believe in yourself, everything good will start to happen to you. Unfortunately, this

is only half the story. Just because you believe unreservedly in yourself, doesn’t

mean you’re going to win a talent contest, or a sports match, or that you’re going to

get rich. Winning a talent contest means you have to have a unique talent. Believing

in yourself is essential, but so is the talent. And, if you want to get rich, just believing

in yourself is not enough. You have to be willing to do the work. Sometimes, a lot of

work. Belief is not enough on its own. But, if you’re doing what you’re really

passionate about, then you’ll find it doesn’t really seem like work anyway.

So, find something really worth pursuing; make sure your beliefs support your

direction and go for it. That’s an Attitude destined for success.